During my legal career, I have had the good fortune to deliver legal support to some of the best marketing and sales enablement professionals in the world.

One key thing they have taught me is the importance of building and periodically evolving your brand.

Over the past 5 years I have authored 50+ blog posts under the “In-House Consigliere” name/brand that have been largely focused on sharing my observations from an in-house legal perspective. “Consigliere” is an Italian word which means “counselor” or “advisor” and it was made famous by the Tom Hagan role portrayed by the actor Robert Duvall in the 1972 movie “The Godfather,” where Tom Hagan served as the consigliere to the mafia boss Don Corleone. While in-house counsel should avoid being a member of a criminal syndicate, they should view themselves as trusted consiglieres to their clients.

The time has now come to pivot my blog. Since I have a passion for the growing area of artificial intelligence (“AI”), AI is a multi-disciplinary area in the law and there’s great opportunities for lawyers to positively impact the AI space, moving forward I plan to share my personal thoughts at the intersection of AI and the law under a new blog name/brand entitled, “It’s AI All the Time.” My hope is to provide a practical perspective about AI for the legal profession which is built upon my 30+ years as an in-house lawyer for great technology companies like Microsoft, Accenture and IBM.

I invite you to please read my periodic posts on AI, subscribe to my blog and provide me with any feedback.

Thank you in advance for your support and I’m excited to share my content about AI and the law.